A Leeds fashion designer has become a huge hit in Bulgaria thanks to support from Marketing Leeds, the organisation which promotes the city. 

Lisa Jayne Dann has just featured in the January edition of the Bulgarian Grazia magazine. Lisa, who now supplies independent fashion boutiques around the globe via internet powerhouse ASOS, is featured across a double-page spread talking about her rise to success. 

The designer, who was born in Boston, Lincolnshire and trained in Dewsbury and Leeds became an overnight hit in the country after showcasing her collection at the Vancouver Fashion Week. Marketing Leeds provided the opportunity for Lisa and another Leeds designer, James Steward, to show their collections in the Canadian city as part of a pioneering initiative, Leeds in Vancouver, demonstrating the Leeds fashion and shopping offer. 

Deborah Green, Chief Executive of Marketing Leeds says: “Marketing a city is not just about bricks and mortar; it’s about the people who give the city its unique personality and vibrancy, it’s about showcasing the talent on offer. At Marketing Leeds we feel that initiatives which support talented individuals, such as Lisa, can only serve to promote Leeds’ distinctive offer on the international stage.

“Leeds in Vancouver has proven an overwhelming success. Not only have we managed to secure world-wide recognition for Lisa, we have gained an invaluable number of contacts in both retail and manufacturing for the city of Leeds as a whole.”

Described as the "Queen of Leeds independent Fashion”, Lisa, 35, has gained recognition for her killer pieces and has won “Leeds Independent Retail Awards" Designer of the year award. Her designs pack a punch in the style stakes and she has gained a huge celebrity fan base, including Leeds-based TV star, Lucy Jo Hudson (Lisa recently designed her bridesmaid dresses), Sara Cox, Kerry Katona, Zoe Salmon and Colleen Rooney.

Lisa says: “Being featured in Grazia Bulgaria is incredible. Knowing that women all over the world will have the chance to view my collection is amazing.” 

To see Lisa's full article in Grazia Bulgaria, please click here.

<< Back to News