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Luxury Yorkshire fabrics backed by Harvey Nichols
Public awareness of one of the most remarkable, yet least known, of
An extensive in-store display involving some of Yorkshire’s leading fabric mills, presented under the collective brand Yorkshire Textiles, is to be launched at the Harvey Nichols store in
Established during the Industrial Revolution, Yorkshire’s weaving industry has long set the benchmark for high-quality Made in England cloth, and the region’s mills continue to produce the majority of England’s worsted and woollen fabric, used by many of the world’s great fashion brands, high-end retailers and tailors, such as Gucci, Dolce&Gabbana, Prada, Burberry, Paul Smith, Etro, Hugo Boss, and on London’s Savile Row.
Utilising a unique supply of soft water from the Yorkshire Pennines, and a cool, humid climate ideal for textile manufacturing,
Yorkshire’s fabric mills have raised their game to even greater heights over recent years, and a core of mills continue not only to produce some of the finest cloths in the world, but also to stretch the boundaries of luxury fabric. Examples include:
The super luxury cloth from the iconic fabric label Dormeuil, used to create the world’s most expensive suit, launched last year by
Alexander Amosu, and costing £70,000 - woven in KeighleyTwo luxury interior fabrics recently installed inside the Oval Office, the official office of the US President, at the White House - woven in Guiseley
Yorkshire’s textile industry also continues to produce some of the most classic of English fabrics, such as the scarlet cloth used for the Royal Guards uniform worn outside
During the Harvey Nichols promotion, the theme of Yorkshire fabric will run across all four floors of the store, with large bolts of cloth draping either side of the elevators that take customers up and down each floor, special fitting room curtains created using Yorkshire fabric, and many other innovative uses of
Harvey Nichols is renowned across all its stores for its imaginative and eye-catching in-store displays. The
The mills involved in the project are listed below. Each of these mills produce luxury cloth for suits and jackets. In addition, Hainsworth offers a diverse range of apparel fabrics, technical and industrial textiles, and interior fabrics; and Abraham Moon supplies furnishings fabrics and accessories.
Alfred Brown
Arthur Harrison
Hainsworth
Bower Roebuck
Edwin Woodhouse
John Cavendish
John Foster
Joseph H Clissold
Abraham Moon
Savile Clifford
Taylor&Lodge
The Sunny Bank Mills Textile Archive, as presented by Susan Gaunt, an independent textile designer, is also featuring in the display. The archive dates back 150 years.
The aims of the project are to:
Lift awareness among consumers within the Yorkshire region and elsewhere of the exceptional quality, heritage and innovation of
Enhance the status of Yorkshire Textiles through brand association with Harvey Nichols.
Create an engaging and enlightening customer experience for visitors to the Harvey Nichols Leeds store.
Local schools and colleges are closely involved with the project, with sixth form students from Leeds’
The project has been inspired by a collaboration between Leeds Fashion Works – an initiative formed in 2009 aimed at linking textiles, retail, fashion, design, education and training opportunities in the Leeds City Region, as well as fostering partnerships for Yorkshire textile companies across the UK and overseas – and
Comments from
Harvey Nichols Leeds was keen to support the mills as much as possible through the in-store display, as Handley explains: “The quality and heritage of the mills is something that we should be aware of in the region, and be extremely proud of. It’s a very important message to get across. The perception in
Handley drew great inspiration from visiting the mills involved. “I got a lot out of this personally - I gained a much greater understanding of what goes into producing the fabric,” he says. “Looking round the mills, you can see why they’ve survived - they’re very specialised, and have become the top in their industry. They are extremely passionate about what they do, and the list of brands that the mills supply is like a shopping list of brands that any store would be proud of - we stock most of these brands. The diversity of
Members of the Harvey Nichols Leeds display team involved in the project also visited the mills - and were equally inspired - and Handley says that he also plans to ensure staff in the Harvey Nichols mens tailoring and womens fashion departments visit some of the fabric companies involved in the project. “This education leads to more understanding among the staff in store, which they can then pass on to the consumer,” explains Handley. “This is particularly important with customers becoming more and more questioning about luxury products, and showing greater interest in authentic quality, provenance and craftsmanship.”
Comments from
“We think that Harvey Nichols customers will be amazed at what is happening on their doorstep in the
Shepherd added: “This is all part of what the Leeds Fashion Works initiative is about – bringing together the diverse fashion story which already exists in the Leeds City Region and shouting about it to the wider world. Harvey Nichols has been key to bringing
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