As Leeds City College prepares to open up a range of its in-house resources to the wider business community, they have commissioned local award-winning e-business consultants, Web-Translations to undertake the online brand positioning. 

In a move that will see the college opening up a whole host of creative services to entrepreneurs in and around the area, from screen printing and laser cutting, to retail and office units, Leeds City College is to streamline their web presence to help illustrate more clearly what they have to offer and engage with young businesses from around the region. 

Bringing together the current offerings of Factory4, The Unit and Arts Factory/Istore, the new website will see all 3 current offerings sit under a new brand called 'Inc', with a strapline of 'Inspiring Enterprise'. The sub-brands will then be Inc Enterprise (formerly The Unit), Inc Creative (formerly Arts Factory/Istore)  and Inc Workshop (formerly Factory4). 

Web Translations, specialists in helping organisations do business online globally, do not usually undertake web design projects, however Leeds City College felt the experience of  company M.D Daniel Rajkumar aligned the agency with the college's target audience.  

Rifat Bashir from Leeds City College said:“It was important to us that we chose to work with an agency who really understood our core values. The fact that Daniel set up Web-Translations straight from Leeds University Business School, is a member of many entrepreneurship organisations and he's won several awards for entrepreneurship over the last 9 years told us he and his team would understand our audience”. 
 
The website will provide information for those who are interested in renting office space, or in undertaking creative workshops, as well as information about mentoring services available. It will also have full social media integration to enable entrepreneurs from around the region to share knowledge, advice and experiences through Twitter, Facebook and LinkedIn. 

Daniel Rajkumar said:”We are delighted to be working with Leeds City College on this project as I think the services they are offering are fantastic resources for people starting out in business. I've always found Leeds to be a great place for business people being supportive of each other and I hope our work on this project provides a further resource to bring entrepreneurs together”. 

Web-Translations provides world-class translation, web and global e-marketing services to clients such as Jet2 and Outokumpu. 

To find out more about Web-Translations and its services please visit: www.web-translations.co.uk.

<< Back to News