The three day event will give Spanish
audiences a snapshot of business and culture from the city of Leeds.
The festival is designed to give Leeds businesses the opportunity to
showcase their sectors, skills and expertise and in doing so, raise
the profile of Leeds as a dynamic, internationally competitive city.
A wide range of business sectors will
be represented throughout the event including legal, financial, cultural,
creative & digital, property, hotels & tourism.
In addition to these sector specific delegations, UKTI Yorkshire and
Humber will bring a delegation of 20 Leeds and Yorkshire businesses
under their International Business Network (IBN) programme.
The Leeds in Barcelona festival has an ambitious schedule of events including a public private partnerships seminar, a ‘meet the buyer’s’ workshop organised by Leeds Hotels Association, an event with Leeds Legal on the successful marketing of law firms, a prestigious civic reception, and an event on university- industry collaborations organised with the University of Leeds, as well as various international business networking opportunities. These are set to introduce hundreds of Spanish business leaders to Leeds, build relationships and develop commercial opportunities for both cities.
The centrepiece event of the festival will be the ‘Live from Leeds’ performance featuring Northern Ballet Theatre, Opera North and Phoenix Dance in a bespoke performance piece created for the Leeds in Barcelona festival.
In addition to these events, Marketing Leeds has a strong marketing and PR campaign including a partnership with La Vanguardia, the highest circulation newspaper in Catalonia and fourth most read in Spain, the aim of which is to promote Leeds as a premier business and leisure destination.
Deborah Green, chief executive of Marketing Leeds, explains: “This event is a great opportunity for Spanish businesses to explore doing business in the UK, and to build some significant relationships with professionals in Leeds.
“The festival will provide an opportunity
for us to demonstrate the expertise and strengths of our cultural and
business sectors, to an international audience. I am looking forward
to meeting with business leaders in the city to develop relationships
and opportunities for trade between Leeds and Barcelona.”
Mark Robson, UKTI’s International Trade
Director for Yorkshire and Humber said: “We are pleased to be involved
again with Marketing Leeds on an overseas initiative. The combination
of business and cultural delegations provides a good opportunity to
showcase the strength of Leeds and the wider regional economy to overseas
markets. Previous overseas events with Marketing Leeds and the UKTI
teams in overseas markets have produced some great business results
for companies. We look forward to future cooperation.”
Andrew Gwatkin, Consul General for Barcelona said: “We are delighted to be part of the Leeds in Barcelona festival and in a true spirit of partnership it is great to be able to bring together key players from both cities. The commercial events within the festival are focused on important sectors with the aim of promoting trade and investment opportunities for everyone involved. We are looking forward to three excellent days."Leeds in Barcelona is the second in a series of Leeds in…events, designed to showcase Leeds on an international stage. For more information contact Debbie Clarke on 0113 214 5203, debbie.clarke@marketingleeds.